When it comes to fundraising campaigns, the pattern seems to be GO BIG or DON'T GO AT ALL. It is this stigma that has large nonprofits saving their dollars for the big push and smaller nonprofits assuming they cannot do more than guerrilla marketing tactics.
Almost every week a great start-up cause would call us up and inquire about the in-depth process we go through to put together a brand story for causes. Typically I would ask, "so what does your cause do?" And that's when it would happen. They would begin to go into a frenzy of sporadic explaination that included their ideas, fears, needs and marketing ideas all in one jumbled mess. They would put it all out on the table and the result was what we began to call Passion Vomit.
New digital annual reports are beginning to pop up in more innovative non-profits. They give the organization to change a boring report into a brand experience that has more potential reach. These can be viewed on ipads, iphones, and computers. They can contain video and even interactive elements. You can integrate social media into them, allowing people to share them with their friends.
Ah, it's the eternal question: how much should I expect to pay for a website? And how can I find out some answer other than "it depends" without actually building the sucker? It can be really difficult to define what communications approaches make sense for you when website costs appear to be all over the map.
This Memorial Day my 4-year-old son Ethan and I woke up early so I could teach him how to ride his Spiderman bike with training wheels. My wife and I had been trying for the past year to get him to ride it, but every time he said that pedaling was just too hard. It was usually less than 10 minutes before he was ready to give up and we both felt frustrated and defeated. This day, however, I knew would be the day. But furthermore, I learned some real life lessons on leadership during the riding lesson.
We are so excited to launch version 3 of the Root Radius website. This has been a labor of love for the whole team and is intended to give our clients and potential customers a real view of what goes on at Root Radius and how our offerings happen everyday. Let me show you some things that are new.