We are so excited to launch version 3 of the Root Radius website. This has been a labor of love for the whole team and is intended to give our clients and potential customers a real view of what goes on at Root Radius as well as how our offerings happen everyday. Let me show you some things that are new.
The Activity Feed
A few months back, Bryan was having a meeting with a pastor friend who said "every time I talk to you, Root Radius seems to be doing so much stuff. How come there appears to be so little activity?" Well, that is because we are usually working on client projects which take months to finalize and we don't usually post them on the website until they are completely done.
Enter the Activity Feed. Inspired by Facebook's timeline, Root Radius is now capturing our entire process as we are doing a client project. We all have a hard time blogging because we are working so hard everyday to launch projects. So we decided that we would take advantage of the micro blog. Every team member is given a mobile application that they can post a quote, video or photo from. Then it shows up in the feed and is immediately distributed to all of our social networks. Every post is tagged by team member, client, project and even our offerings. So when someone sees a post from us, they can relate to exactly what we are doing. What is amazing is that because we are permanently capturing the process, at any time a client will be able to navigate to a project we have done and see the events that took place to make that project. Not to mention, they can also see it on our Facebook timeline.
Our last website did a great job of telling our main story, but we were spending the bulk of our time with potential clients explaining exactly what we actually offer. So we took the time to go into great detail of what we do as a company so that causes can get a good idea of how exactly we can help them before giving us a call. On the other side it also helps causes see what it takes to create great quality cause campaigns.
Project Case Studies
Our last website had tons of work to show, but it never told the overall story of what the client was facing, what we did to help and the results of the project. Now, by visiting the site, users can take a look at a client, see all of the different projects, understand the challenges, then see what the results we provided were. They can even see what the client says about their experience!
I want one button
Lets say you are looking at a project and think "this would be great for our next annual campaign!" We can only hope. There is now a button that allows you to say “I want something like this,” which will notify Root Radius of what you have looked at, allowing our team to come prepared with what it will take to pull it off for you.
Root Radius has grown in number and maturity. Now users can get a great idea of why we do what we do and the values we live by. They also can visit each team member to get a glimpse into their personal lives and see what their activity feed includes.
We hope this will better connect you to our passions and process as a company to help equip causes to tell their story.