Challenge the Cycle Campaign

From the Client:

"Thank you Root Radius for the new dimension that you have added to our work here at Celebrate Life International. We have worked with marketing and PR vendors over the years and have received mixed results. Root Radius has been a great fit since day 1. Not only is the team creative and technically savvy, but they are also easy to work with and willing to go the extra mile to provide us with good service. It is great to work with folks who do excellent work and make their customers shine. Root Radius is one of a kind!"

- Lori Salierno, Founder

The Challenge:

Celebrate Life International was well into a campaign that would send their founder, Lori Salierno, across the country on her bicycle. In 3,000 miles she would need to reach everyone possible to raise awareness for at-risk youth. Under the gun, Root Radius was hired to develop campaign strategy, message and branding, an online experience, and PR.

The campaign is currently active and is daily gaining traction and raising awarness and donations

The Results: