Prepare the Meal Campaign
launch siteFrom Client:
“In Q4 of 2012, Breedlove teamed up with SERV International to develop and implement a campaign to raise awareness and funds to provide and ship food to Kenya. Through the utilization of the services and expertise of Root Radius, I have personally learned many valuable lessons about marketing and communications via social media, and have high hopes of seeing long-term fruit resulting from the quality training and products made available.”
David Hankins | Director of Marketing | Breedlove Foods
About the Campaign:
Root Radius helped Serv International and Breedlove Foods deliver a campaign that followed Breedlove's dehydrated food product from Lubbuck Texas to Lodwar Kenya. The campaign was started by Root Radius providing campaign messaging, naming, website tool and social media management.
Results:
- $60,000 in 60 Days
- 1 Million Meals to Kenya
- 248,750 Families Fed
- 110 Villages Fed
