Branding isn’t just about getting your potential supporters to choose you over the competition.

Messaging

Root Radius will help you put your ideas and passions into a compelling message that is meaningful and inspires action. Components used to develop your message include:

• Tone- the “feel” of your brand
• Naming- a name that stands out and clearly communicates your organization’s mission, vision and objectives
• Tagline- a short, simple call to action that supports the name
• The Pitch- a short compelling story that communicates the problem, the solution, and what you are asking for
• Boilerplate- Public Relations-specific document that relates your story, along with facts and history on your organization

Identity Design

Unleash your story unto the world with a prominent identity! Root Radius provides brand identity services that will create an emotional connection with potential supporters including:

• Logo Design
• Typography
• Color Palette
• Imagery

Standardization

Ever wonder why every time you see a FedEx truck, an Apple device, or a McDonald’s restaurant, you identify it immediately? It is because once a brand message and identity is established, it should be consistent across all mediums. Root Radius will organize your branding into a consistent, professional and unified system by conducting a brand audit and developing a brand guidelines document for your organization.