Branding isn’t just about getting your potential supporters to choose you over the competition.Branding isn’t just about getting your potential supporters to choose you over the competition. It’s about getting your potential supporters to see you as the BEST way to serve humanity. It’s about making an emotional connection.
Root Radius will help you develop a successful brand that delivers a clear message, creates an emotional connection, motivates potential supporters, and constructs brand loyalty.
HOW WE CAN HELP:
MessagingRoot Radius will help you put your ideas and passions into a compelling message that is meaningful and inspires action. Components used to develop your message include:
- Tone- the “feel” of your brand
- Naming- a name that stands out and clearly communicates your organization’s mission, vision and objectives
- Tagline- a short, simple call to action that supports the name
- The Pitch- a short compelling story that communicates the problem, the solution, and what you are asking for
- Boilerplate- Public Relations-specific document that relates your story, along with facts and history on your organization
Identity DesignUnleash your story unto the world with a prominent identity! Root Radius provides brand identity services that will create an emotional connection with potential supporters including:
- Logo Design
- Color Palette
StandardizationEver wonder why every time you see a FedEx truck, an Apple device, or a McDonald’s restaurant, you identify it immediately? It is because once a brand message and identity is established, it should be consistent across all mediums. Root Radius will organize your branding into a consistent, professional and unified system by conducting a brand audit and developing a brand guidelines document for your organization.