A pretty website is easy! Pretty AND smart is where it takes expertise!

Site Design & Development

Site design goes beyond the outer shell of a website. A successful website that gets results encompasses a slick, clean look and a user -friendly experience while accomplishing the goals of the strategy. Once the features and functions have been established, the next step in site design is user experience. This is accomplished through design of wireframes. Similar to the architectural drawings to a building, wireframes layout how the user will interact with the content on the website. Once the wireframes are client approved, we establish the site design direction. The last thing we want is for you to not see your website until it is finished. The design direction established the colors, fonts, CTA button styles, etc. Once the design direction is complete, then design comps are created for each unique wireframe that will be implemented in the development of the website.

Content Creation

Root Radius will author your digital content into a compelling story that will both engage your supporters and obtain real results. FPO: What your website communicates, is just as important as the design and development. Root Radius will help you develop what the images on the site need to look like and condensed clear copywriting that delivers the needed info to your audience.

Social Strategy

There are a million 10 ways to engage your audience through social media blogs out there. After you finish reading a few, we can develop a strategy that supports your organizational objectives to increase awareness, measure and train your team to turn quote of the day post into an inspiring message that inspires advocates.

Online Applications

Want to amplify your digital footprint? Root Radius can design and develop your next custom, online application with a software as a service model that will extend your brand in bring in new revenue streams.

Mobile

Just having a user-friendly website is not enough. People want instantaneous information at their fingertips. It’s more important than ever for your mobile site to bridge the gap between your website and …. that personal connection with potential supporters. Root Radius can create a custom mobile experience without having two different websites to manage your content. The goal is to research and identify what key functionality is required for the audience to have access to while on mobile devices, and design and develop an experience that supports the users expectations. Root Radius can also create a Browser Responsive based experience so the user will see an optimized website based on browser dimensions, regardless of the technology.

Email Campaigns

Though email marketing is old news, that is not a good excuse to send bad looking emails. Most important, that your advance will not read your email and if positioned correctly, respond.

Analytics

Do you measure up? Root Radius helps you decide what you are going to measure then implement the tools to measure. the codes needed that will measure your site.