Supporters don’t want to just help the movement, they want to BE the movement!They want to be cause evangelists, armed with compelling stories and a clear mission. When given the right weapon and ammo, supporters will spread your message to family, friends and beyond.
HOW WE CAN HELP:
PositioningNudging your elbows for attention? In a world where there is so much to care about, how can you position your organization in front of the right people who will be inspired to engage? Root Radius develops a brand positioning plan which leverages both the conducted research and their expertise to identify your organization’s current landscape. Then, we create a strategy that defines where your organization fits in.
Audience FlowKnowing the landscape is one thing. Helping potential supporters navigate through the jungle to find your cause, is another. Root Radius will help you map out how your audience personas and media tactics will work together to identify how each audience engages with your organization.
ObjectivesPotential supporters are more socially aware than ever. Where they see results, they give. Good marketing objectives are specific to the audience and can be measured for success. Root Radius helps identify and prioritize marketing objectives which can be successfully measured, resulting in a story your audience will embrace.
Call to Action
Call to ActionOkay, so now that you have a great story to tell, what now? After your audience has found you and been inspired to act, what do they do now? Simply encouraging them to continue to donate is not good enough any more. There are simply too many causes asking. Root Radius will help your organization define what to ask, how to ask for it, which medium to ask it in, and how to help retain the supporter so they will give again.
MeasurementWhen you are dealing with human behavior, nothing is guaranteed. What is guaranteed are the numerous proven processes and tools which help determine results. With these tools in place, your organization now has the information and ability to adjust your strategy as the audience reacts. Root Radius will help you create key performance indicators and put the right tools in place to analysis what is really happening about how to respond.
Creative TacticsThere are literally 100’s of advertising mediums in this digital age. While it’s easy to skip to the “attack” right away, it’s important to hone in on tactics that match the research and strategy created for your cause. Root Radius develops creative executions that marries your brand positioning, audience research and strategy objectives resulting in an emotional connection between potential supporters and your cause.